Branding is most recognized in a company’s marketing and advertising. But creative branding is also important to a business’s physical space. Colors, fonts, and logos create visual appeal in the office interior, spreading the brand message and core mission far and wide.

What is branding?

Whether the business is a small startup or an established corporation with worldwide recognition, branding plays an important role. Customers, competitors, and the community perceive the company through the unique lens of branding. Creative branding shapes their perceptions and sets the company’s trajectory.

A business’s identity is showcased through its name and logo, choice of design and colors, mission, core values, and tone. Other aspects of branding include the uniqueness of the products, the level of quality customer service, and even the pricing strategy the company employs.

The company’s creative branding extends to their office interior. Employees and visitors are given an inside look at where the creative juices start when they enter a business that has made the space their own. Staff also feel like a part of the team when the office is branded.

What are the benefits of office branding?

An office space with the company colors on walls, furniture, and décor improves employee morale. Brand visibility also increases among visitors who associate the visual intrigue with a positive experience. Office wall graphics can easily become backdrops for social media posts and other marketing.

What are creative solutions to branding issues in office interiors?

1. Showcase the Company Logo

A vibrant, updated logo with the company colors is the starting point for branding the office. The logo should be displayed prominently in the office building, ready to be viewed and appreciated by the visitors, partners, and staff who see it immediately upon entering.

2. Create a Branded Wall

Branded walls are achieved with the help of graphics. Easily customizable and installed, office wall graphics can be placed on the walls to create a focal point and simultaneously incorporate visual branding. Use the company colors and logo to create eye-catching designs.

3. Employ Zoning Techniques

Zoning techniques can be used to distinguish one office space from another. For example, install a tranquil ocean print on the lunchroom wall to promote relaxation. The meeting room might feature a frosted wall to promote privacy. Add visual intrigue to the lobby with abstract prints.

4. Reinforce Brand Identity with Décor

Gift office employees branded coffee mugs to help them feel they are a valuable part of the team. Consider distributing branded pens, soft touch notebooks, or custom sticky notes, too. Custom wall art also helps reinforce the brand identity, creating visual and emotional cohesiveness.

5. Revitalize the Space with Nature

A company that prioritizes sustainability might enhance their office branding with green practices. Living walls filled with plants showcase the company’s commitment to the environment, while adding vibrancy to the communal workspace. The company’s eco-friendly values and office interior immediately align.

6. Promote Company Celebrations

Custom infographics are an ideal way to inform employees about various company events, from new product rollouts to team-building trips. Branded images are effective when the business hits benchmarks or closes major deals. LED walls, SEG graphics, and glass clings deliver uplifting messages creatively.

7. Design the Interior with Branding

One of the best ways to enhance branding inside the office is to incorporate the company colors, fonts, and logos in the interior design. A company that sells guitars, for instance, might feature guitar-themed acoustic paneling on the conference room walls paired with fun, bright yellow chairs.

The headquarters of a coffee shop might infuse their office space with playful décor. For instance, the offices might be designed to look like the interior of one of their locations, with cozy chairs, coffee jar décor on the shelves, and the colorful company logo in the center.

8. Prioritize High Traffic Areas

Certain areas in the company benefit from more focused branding. The reception or lobby area, for instance, should receive red-carpet treatment, simply due to their high level of visibility. If meeting rooms are used frequently, ensure branding is front and center in these areas, too.

Proactive branding should be an integral part of every company’s interior office design. By utilizing the abovementioned solutions to creative branding issues, businesses show their employees, customers, partners, and visitors that they prize their team and the work they do.

Every inch of the workplace ideally reflects the company’s brand. The interior office itself, from the lunchrooms to the conference rooms and the lobby, should genuinely showcase the company culture. A thoughtfully branded space helps create a memorable brand experience for everyone.

When your office interior could use an upgrade, renovations may be necessary. Chicago Office Movers is ready to help you achieve your goal. Our office moving crews will carefully move heavy furniture, uninstall equipment, and move office goods to a new building so that your renovation can get underway.

In preparation for your exciting renovation project, our moving professionals pack and label boxes, clear out appliances and equipment, and pack the moving truck. Since we’re connected with organizations that accept or discard old furniture, we can properly eliminate unwanted possessions.

However, if your company intends to relocate to an entirely different space, Chicago Office Movers can transport your goods with our dependable corporate relocation services. We take care of the move from start to finish, including planning, packing, moving, and unpacking at the destination.

Business customers enjoy a wide range of conveniences. We offer short- and long-term storage options, add-on services and insurance and service contracts. Crews are licensed, trained, and background-checked to give you confidence. We’ll move your company locally, long distance, or internationally.

Chicago Office Movers is the preferred commercial mover for Chicagoland businesses. Our affordable rates, excellent customer service, and careful handling of your possessions earns us awards and high ratings. Schedule your upcoming corporate move by calling our Elk Grove Village, Illinois, office today.

Introduction

The Daily Herald Media Group (DH) is a media company that publishes newspapers in print and digital formats and provides marketing solutions.  The group is based in the Chicago suburbs and has been the main source of information for the local residents for over 150 years, offering a diverse portfolio of media and multiple ways to consume it.  The Daily Herald has moved their business four times with Chicago Office Movers over the past 30 years.  These moves were made to help the Daily Herald with growth, downsizing, rightsizing, selling of the printing division, and transitioning to remote work.

Client Background

There are two major factors at play for the most recent move.  The first is the sale of their Schaumburg location and all of their printing machinery at this location to the Chicago Tribune.  The Chicago Tribune will be doing all of the printing for the Daily Herald from now on.  The second factor is that the Daily Herald wanted to downsize their office space as employees transition to working remotely.  They still have a small office space in Schaumburg for meetings and similar purposes.

Specific Requirements

An important requirement for their move was for us to provide “paper” storage in our warehouse which includes their storage racking, past newspaper archives, banker’s boxes of files, and photos.  Our professionals packed, moved, and set up their paper storage so that Daily Herald employees could access this storage.

Challenge

This was a complex move that involved moving personnel and many pieces of equipment.  Dismantling and reassembling the storage in their facility and ours while keeping the archived materials in numerical order to be accessed by Daily Herald employees was our biggest challenge.  Daily Herald staff accessed the storage multiple times during the moving process.

The Daily Herald archive was stored in our warehouse for a year before moving it to their new Schaumburg location.  We also shredded some of their storage per their request, recycled the metal shelving units, and delivered the storage to their new location.

Personalized Services

Over the course of 3 weeks, we decommissioned the Daily Herald’s Arlington Heights location that consisted of two large buildings.  This involved selling excess furniture and modular workstations, recycling furniture, e-recycling, pulling out electrical wires, and maintenance such as cleaning, repairs, debris removal, and spackling.  All employee files were packed on library carts to be moved to the new location.

Implementation

The move was executed in multiple phases after meticulous planning.  Our Director of Commercial Sales wrote the work scope and served as the project manager for the move.  The client approved the plans, and we maintained direct contact with the client throughout the process to keep the move tight and on track.  We kept all parties on time by sticking to a strict schedule.

Special Care for Valuable Items

We used a Rigging machine, which is a specialized piece of moving equipment, to move a historic printing machine that weighs about 4 tons.  This historic printing machine is no longer functional but is an artifact of the industry that is on display at the Daily Herald’s new location.

Results

The client has worked with us for multiple moves and has always been satisfied with our services.  They have referred us to others who are looking for moving services, which has led to us booking additional moves.  They also continue to call us when they need additional services.

Conclusion

Chicago Office Movers can handle complex, multifaceted moves with care and precision, which is why each of our moves with the Daily Herald has been successful.  Our personalized services, meticulous planning, and direct communication facilitated a seamless move for the Daily Herald, underscoring the positive impact we had on their moving experience.

Relocating an office is a complex, daunting task. Without advanced planning, the move can be disastrous. Office relocations come with several risks, but savvy business owners understand how to mitigate them and ensure a smooth transition to the brand-new space.

Major organizational changes come with a high rate of failure—at 70 percent. The pitfalls associated with a company relocation are numerous. But by considering the following risks and strategies on how to avoid them, business owners can better navigate the relocation process.

What are the main office relocation risks and solutions?

An office relocation demands a major investment in time and planning. Company owners must factor in their budget, security, logistics, and communication with employees and customers. Without considering these issues, the move can be wrought with unforeseen delays and costs.

1. Assess Potential Risks

Identify the risks by conducting a risk assessment; it’s vital to address potential risks before they explode into unmanageable problems. Delays are inevitable during a major move, so create a back-up plan. Agree on time frames, budgets, and resources with company leaders.

Security is important for businesses, so take the time to secure physical documents. Create a logistical plan to ensure sensitive paperwork is packed properly and not left behind. This step ensures the records are immediately accessible at the destination and keeps operations running smoothly.

2. Back Up Records

In the frenzy of a corporate relocation, security can easily be mishandled. Depending on the industry, security regulations might be in place, and it is the company’s legal responsibility to adhere to them. Even during the transition, it’s critical that the company demonstrates compliance.

Avoid any missteps in security by backing up electronic records. The company’s electronic devices hold a storehouse of critical data. Since it takes time to fully back up the system, begin the process weeks before the move. Ensure the right infrastructure is in place at the destination to prevent disruptions.

3. Engage Staff

Employees are the lifeblood of a business, keeping it functional and running. During the excitement of a move, it can be easy to overlook the staff. Uninformed employees feel disrespected and disempowered. A corporate move is a life-changing event for them, as it affects their commute and potentially their job.

Avoid disregarding office staff and keep them informed about the progress of the move. Involve them in the process by assigning department leaders to answer staff questions about the relocation. Their input can inform company leader about specific issues, like equipment requirements or logistical challenges.

4. Reduce Clutter

Taking every piece of scratched office furniture, dented file cabinet, or outdated equipment will unnecessarily increase the relocation costs. Full-service movers usually charge by weight. Furthermore, it’s the company’s responsibility to not leave unwanted items behind for the next tenant.

Rather than move old desks and chairs that have no place in the new office space, businesses should declutter before the relocation. Sell reusable furniture items or donate them. Recycling companies are available to haul recyclable goods from the premises; it’s cost-effective and better for the environment.

5. Notify Customers

Failing to inform customers, business partners, and stakeholders about the company’s new contact information (ie, address, phone) can lead to confusion and unnecessary disruptions. Equally disruptive is to not inform them in advance and fail to give them adequate time to make adjustments.

Rather than risk interruptions, relocating companies should inform customers and stakeholders well in advance and via various methods. Use the company website, emails, social media, and posters to make announcements of the move. Check that the new contact information is correct before sending it out.

6. Create a Floorplan

Neglecting to visualize the new space can be disastrous once the office movers bring all the goods from the previous location. The furniture and equipment needs may be different in the new space. Staff may also have special requirements in the new office.

Creating a detailed floorplan in advance of the relocation can help company leaders avoid the pitfalls of limited space or excessive furniture. Measure the new office before making decisions. Assess staff accessibility as well as health and safety regulations. Account for growth and changes, too.

7. Schedule Movers in Advance

Office movers should be scheduled in advance to mitigate any risks. Movers who specialize in relocating companies are required for an office move—even if the business is a start-up, professional help is necessary for a safe and successful relocation.

Moving a business is a time-consuming endeavor, one that can take several months to properly plan and execute. Company leaders are advised to give commercial moving specialists the task of planning the details of the relocation so that they can focus on running their business.

Research various commercial movers and obtain multiple quotes. Check online reviews for the quality of service and seek recommendations from colleagues. A local five-star corporate mover that businesses should consider is Chicago Office Movers. We offer high-quality yet budget-friendly moving services.

Chicago Office Movers has been the preferred commercial mover for countless area businesses. We’ve helped well-known universities and major corporations transition to their new space. Whether you are moving a small or large business, we are dedicated to ensuring an exceptional move experience.

Our licensed and background-checked movers are highly trained to handle all office goods securely and carefully. Crews are available to pack all office belongings and unpack at the destination. By utilizing our professional packing services, your company experiences less downtime.

Given our years of experience, we can also help you plan the details for a successful office relocation. If you need short- or long-term storage, Chicago Office Movers can offer you both. Our moving trucks are climate-controlled and feature air-ride suspensions to further protect your fragile goods.

Chicago Office Movers has earned a reputation for excellence in local, long-distance, and international corporate relocations. Whether you plan to move complex IT systems, fragile artwork, or bulky furniture, our moving crews will ensure a seamless transition. Call our Elk Grove Village, Illinois, office for a quote.

Today’s offices are designed to meet the needs of both remote employees and in-house staff. A flexible hybrid office design encourages work-life balance and provides greater autonomy to workers—all of which promote satisfaction, stability and enhanced engagement in tasks.

The hybrid office space is not intended for every industry. Rather, this contemporary type of design is meant to benefit employees whose primary duties can be done on the computer and offsite. A hybrid office design is not a temporary solution—but the future of agile workplaces.

Covid-19 accelerated the transition to hybrid offices, although the move toward this type of design was happening long before then. At the height of the pandemic, teams became dispersed, and management had to find a way to continue productivity and oversight without losing morale.

Since the end of the pandemic, workers have been reentering the office. The hybrid office design is becoming increasingly commonplace, and employees are beginning to favor this flexible style of working. The goal is to design an office that supports everyone’s needs.

The hybrid office is the solution for both in-house and remote workers. Employees have a choice of when, how, and where they work—this flexibility boosts the number of high performers to 55 percent, whereas the number of high performers who work solely in the office remains at 36 percent.

What are elements of a hybrid office design?

1. Diverse Workspaces

What does a hybrid office look like? The primary design feature is ample space for all types of work. Two-person meetings are held in booths; specific work tasks are accomplished at desks; and, meeting rooms are scheduled for team collaborations—all within the same office.

An office ecosystem that allows employees to find the ideal setup helps them get work done. Pods and booths support specific needs. Staff must also connect with remote workers. Virtual meetings are most successful when they are held in quiet, private workspaces.

Rather than knock down office walls, managers can repurpose existing equipment. Acoustic screens and whiteboards, for instance, can be positioned to establish physical boundaries around collaboration areas. Digital screens are moveable technologies that can be rolled to designated work spaces.

2. Technology

Technology is essential in the success of a hybrid office design. Depending on the company, some offices must be equipped with optimal video conferencing technology, while others may need improved spaces fitted with moveable acoustic screens or virtual whiteboards to better use digital gadgets.

Organization is also key—and technology makes this element easier. Booking systems, for instance, can be adopted to allow office workers to “book” a desk for a day. This type of system prevents staff coming into the office from being unable to find places to work.

A challenge to scheduling desks, however, is making employees feel connected to their workspaces. The answer to this problem is the team pod. Neighborhood desks give staff a home base from which to conduct their work three to four days out of the week.

3. Social Areas

Similarly, employees must feel connected when they work in a hybrid office. Face-to-face encounters are vital to fostering empathy and emotional connections. A hybrid office design encourages serendipitous meetings, such as when colleagues bump into each other and discuss projects.

In-person meetings are necessary for not only collaborations but building trust among employees. As a result of frequent in-person interactions, employees experience professional rewards, like greater commitment, support, and cooperation between teams. The hybrid office design makes these face-to-face meetings happen.

Opportunities for social interactions can occur in other ways. Companies may bring colleagues together once a year for a weeklong getaway, where long-lasting, influential bonds are built. Or, winding staircases can encourage impromptu meetings between office workers from different departments.

When these informal encounters happen, acoustics goes a long way toward motivating colleagues to socialize. Sounds around desks can be muted by sound-absorbent materials on ceilings and floors. But in areas designed for socializing, using less sound-absorbent material promotes chatting among staff.

Hybrid office designs cater to the needs of both in-house and remote workers, but real-life interactions rank highly. While employees value socializing with colleagues and impromptu in-person chats, they also want access to technology, professional development opportunities, and to feel a part of the community.

The most effective hybrid office motivates employees. Companies should focus on not only office design but technology and general office procedures to make their hybrid office a space workers want to walk into when they work onsite certain days of the week.

The ideal hybrid office is a place where staff members can absorb the workplace culture, receive mentoring, share ideas, and engage in impromptu meetings with their colleagues. The challenge remains in creating a seamless transition between home and work environments.

When your company has plans to relocate to a building that suits the needs of both in-house and remote staff, you’ll need a reliable office mover. Chicago Office Movers is the area’s most trusted commercial mover and our experience ensures your move will be successful.

Moving a business is a major feat, but with our skilled moving crews, the task can be accomplished on time and within budget. Our background-checked, union movers pack, transport, and unpack all office goods. Move specialists can also help you plan every phase of the relocation.

We offer a wide range of convenient moving services, including short- and long-term storage, paperwork storage, and insurance contracts. Our trucks feature climate-controlled spaces, lift gates, and air-ride suspensions that will fully protect your fragile office goods and equipment during transport.

Chicago Office Movers is the preferred mover for major companies and smaller ones, too. We’ve managed moves for Alcatel Lucent and Northwestern University. You’ll receive excellent customer service and secure handling when you schedule your move with our office moving company.

Whether you intend to move office furniture, IT systems and servers, science lab equipment or everything in between, Chicago Office Movers will ensure your relocation goes smoothly. Our Chicago-based company is available for long-distance, international, and local moves.

Call our Chicago office at 312-244-2246 (CHI-CAGO) for an estimate and join the ranks of our satisfied customers.

Recycling, donating, or selling old office equipment are ideal ways to dispose of the outdated or underutilized goods. Recycling benefits the environment as well as the company, since it promotes an eco-friendly image. Here are six ways to best dispose of unwanted office goods.

Following environmentally friendly business practices begins with recycling old office equipment. Retailers frequently accept used electronics for free. E-waste can also be disposed of at the local sanitation department during certain periods of the year.

Businesses should consider recycling their used equipment for a number of valid reasons. Companies lessen pollution when they recycle old printers, scanners, and copiers. These types of equipment contain mercury, arsenic, and lead—which can pollute the soil and leach into the water supply.

Companies also save on energy when they recycle or repurpose equipment. By utilizing the office goods to their max, businesses help save on the energy invested into manufacturing new office equipment as well as the energy associated with disposing of old materials.

Donating old office equipment, such as computers, scanners, and copiers, to charities is another benefit. Companies that give their old electronics away to qualified charities are eligible to receive tax breaks. The donations may be considered in-kind donations for tax purposes.

What types of office equipment can be recycled?

Office employees use a wide range of office equipment that can be recycled. Computers and electronics are obviously recyclable items. Furniture, too, is a type of office equipment that can be repurposed. Even smaller items without significant value can be successfully recycled.

Books have value and can be donated to charity. Paper and plastic products as well as packing materials are other types of office equipment that businesses should recycle. Batteries, especially, should be recycled, since they contain harmful chemicals that should be kept out of the environment.

1. Drop off equipment at recycling centers

Recycling any of the abovementioned office equipment can be done by bringing them to a local recycling center. Learn the recycling regulations, which can vary between centers. Call ahead to know what can or cannot be recycled in a specific geographic location.

Prior to taking the old equipment to the recycling centers, wipe the devices clean of personal and business information. Instead of hauling the equipment to the recycling center, busy company managers might also consider having a specialist from an office clean-out company come to them.

2. Utilize recycling programs

Leading manufacturers and brands offer recycling programs. Best Buy accepts e-waste in its recycling program. HP, another technology giant, recycles old desktop printers when a new one is purchased. Trade organizations, like MRM, run recycling compliance programs and offer recycling options.

3. Donate the equipment

Discard old office equipment by giving it to a charitable organization. Used furniture, electronics, and supplies are welcomed by charities that use them to cut operating costs or that refurbish them to re-sell at a profit. Consider donating to national charities with local branches.

Habitat for Humanity, Salvation Army, Goodwill, and Amvets are happy to accept donations of used office equipment. However, each organization has use for certain items; call ahead to determine what goods they will or will not accept. Nationwide drop-off locations make donating convenient.

Consider giving the old office equipment to the local community. Businesses can donate to technical schools and after-school STEAM (Science, Technology, Engineering, Arts, and Math) programs. Children learn how to code on these old machines. High school theaters use goods, like phones, as props.

Here is a list of location in Chicago that accepts used furniture.

4. Repurpose office equipment

Outdated office goods may have little value to growing companies—however, old tablets and laptops can have incredible value to temps, interns, and contractors. Employees are not unknown to giving old computers and other hand-me-down equipment to their school-aged children.

5. Sell to employees

Business managers have the option of selling old equipment to employees. An office worker may be willing to buy a used office chair for $25, for instance, or have use for an old filing cabinet in their home office. Selling old equipment at a discount is a win for everyone.

6. Reach out to used furniture companies

Listing old office desks and chairs online can attract interest from used furniture companies. Resellers will also haul the goods away, sometimes charging a nominal price to do so. Try to negotiate a lump sum to dispose of all the furniture at once.

Whether companies recycle or donate old office equipment, they make a favorable impression. Companies that do their part to help preserve the environment are supported by environmentally conscious customers. Selling the equipment to employees at a markdown also inspires goodwill.

Discarding old office equipment can mean that companies are making room for updated equipment. If your commercial business has plans to renovate, you’ll need a professional office mover, like Chicago Office Movers, to help move the furniture, labs, equipment, and other machinery.

We offer a wide range of office relocation services to corporations that are in the midst of relocating, renovating, or constructing additional spaces to their commercial building. Convenient storage services are provided to businesses that need secure storage for large pieces of equipment and furniture.

Once your office goods are ready to come out of storage, our moving crews will carefully transport them to your building. Moving teams are also experienced in installation and assembly, so we can ensure your equipment is installed and ready to be used without further disruption to business operations.

The office equipment stored in our secure storage facilities is recorded in an inventory list, so you can keep track of your items. Our moving specialists are also available to guide businesses as they plan a move, transfer office goods, or decommission a leased space in preparation for a relocation.

Chicago Office Movers has relocated businesses of all sizes in Chicago, Illinois. Our dedicated crews have helped government agencies, commercial businesses, and educational facilities with their relocation and remodeling needs.

Give us a call at 312-244-2246 or fill out a contact form to receive a free estimate regarding your next move or furniture donation.