7 Things to Update After Relocating Your Business
Shifting to a new office space is a major milestone for a company. The move may signal business growth, or downsizing may be a practical reason to relocate. Moving a company, however, comes with many responsibilities, one of which is to make updates to keep customers and partners in the loop.
Companies relocate for many reasons. Expansion is one common cause for business relocations. The need to reduce operational costs can also spur a move. On the other hand, companies may see the value in consolidating offices and seek a lease with less surplus space.
Another good reason that companies relocate is to attract top talent. A new location may be closer to prospects, clients, and a skilled talent pool. Plus, outdated facilities will prompt any growth-oriented business to shift gears and relocate to a contemporary office that boosts employee productivity.
No matter what the reason for relocating a brick-and-mortar business, it is important that the company update existing and prospective customers, partners, and vendors. The last thing a business wants is for an outdated website to send customers to an empty storefront.
1. Update Business Address
All correspondence must be sent to the new business location. This requires that the business address be updated with the post office. Forward any mail to the new location, so that any correspondence sent to the old address will be received at the new one.
The business’ online presence should also be updated. It is a time-intensive effort to update the Chamber of Commerce, Yelp, Yahoo Local Basic Listing, Bing Places for Business and Angie’s List. If the business is travel related, like hotels, make updates to TripAdvisor.
Update online business directories on which the company is found. Examples of popular online business directories include Manta, EnrollBusiness, Hub, Find-Us-Here and The Business Journals. Listing a business on these sites is free, so unless upgrading, making updates will have no added costs.
The IRS and State Department of Revenue will need to know the new business address. It is important that company leaders receive all federal and state tax documents at the correct address. Inform government entities about updated phone numbers and information about licensing, too.
City or town governments also need to know about a new address. Local permits and certifications should be kept up to date. One way to keep these important documents updated is to notify the city or town government of the business relocation.
2. Update Social Media
The business’ social media accounts are ideal places to notify followers of an upcoming business relocation. Companies on the move are advised to update the company address and phone number (if applicable) on all their social media sites. Customers will head to social media for information.
If the business has a social media presence on Facebook, Instagram, or Twitter, update these sites with the new business information. A Facebook cover image may be redesigned to inform customers about the upcoming relocation and relevant new business contact information.
3. Update Marketing Materials
All marketing pieces should be updated with the new business information. Patrons of a business’ services or products hold onto physical items containing company information and reference them from time to time. Marketing collateral should not only be updated but redistributed.
Examples of common marketing materials include business cards that provide the company address, phone number and business name. Direct mail marketing reaches consumers in a specific area and needs an update. Brochures and posters are additional pieces of marketing collateral to be revised.
Businesses also communicate with consumers via newsletters. Sharing the new business address and phone in newsletters is simple and cost-effective. If using outdoor signs to reach customers, point to the new business location on updated signage. Also update email signatures.
4. Update Advertising Campaigns
Paid search campaigns that focus on a particular market should be updated to reflect the new market to which the business is advertising. Pieces of key information that require updates include the new address or location extensions. Updating ad campaigns will send customers to the right locale.
5. Update Credit Card Company and Bank
The company’s credit card company should be notified of the new business location. Banks, too, should be updated with accurate business information to prevent fraud. All financial entities should be made aware so that important financial documents will be sent to the right place.
6. Update Vendors, Clients and Customers
A new business location should prompt a call to all vendors with whom the company works. Inform existing customers of the relocation, so that they know where to find the business. It is helpful to even directly reach out to existing customers to inform them of the move.
7. Update Industry Associations
Trade associations provide useful information about the industry, such as legislation that could impact the business, so it is important to update industry associations. Industry trade groups should be able to find the business at its new location, so they can provide leads or pass along credentials.
Work with a Trusted Commercial Mover
Relocating to a new office is an exciting yet stressful time. Eliminate unnecessary stress by partnering with Chicagoland’s most trusted moving company, Chicago Office Movers. We skillfully assist large and small companies with their corporate relocation needs, whether locally, interstate and internationally.
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Your office goods will be safe and secure in our climate-controlled moving trucks, featuring lift gates and air-ride suspensions. Our customers receive regular tracking updates via professional tracking equipment so they can follow the progress of the moving trucks during the relocation.
Whether you are moving office furniture, lab equipment, or fragile IT systems, Chicago Office Movers will take care of your possessions. Our specialists will also help your company with planning the move. As the Windy City’s most reputable moving company, choose us for your upcoming corporate relocation!
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For a free estimate on your next business move, give us a call at 312-244-2246 (CHI-CAGO) or fill out a form.