How to Announce the Relocation of Your Business
Relocating to greener pastures requires a star-studded announcement, one that gives current and potential customers news about where the business is headed. Let's face it, announcing a relocation of your business can be stressful. There are many things to consider before sending out an official statement, including the effect it will have on your business and clients, employees, vendors, and partners.
Announcing the relocation of the business can be done in several ways, and here are a few that deserve mention. By following these steps, you can reach out to your customers, clients, vendors, and partners in an effective way to let them know about the move and explain any possible changes that may happen.
1. Notify employees
Employees should hear about the relocation first. After all, employees are the backbone of the business, keeping it running and functioning in the most optimal way possible. The staff should ideally hear about the move at the same time, such as at a breakfast or lunch meeting.
Let the staff know the reason behind the move, whether it is to upgrade the facility or be closer to a talent pool. Provide a physical document listing important details about the move: location address, move date, moving company contact person, and instructions for how to prepare.
Engaging employees helps boost morale. Show them how the new location will benefit them; perhaps the new workspace will be closer to their homes, public transportation, or restaurants. If the move is long distance, give the staff details of their relocation package.
2. Inform customers and business contacts
Letting customers know about the new business location can be done in a few ways. An email newsletter can inform them of the new address, reasons for the move, hours of operation, and other pertinent information; however, emails can get lost in spam folders or accidentally deleted.
A surefire way to notify existing customers and business contacts is to mail them a postcard containing all the relevant details, including a note about doing business in the new location. In order to cover all the bases, send both a virtual announcement and a physical one.
Be sure to contact VIP clients directly, before making a public announcement of the business relocation. Personally calling important clients who have made large purchases shows them how much their business is valued and that a continued business relationship is appreciated.
Announcement letters should contain the following: the new business address with a map of the location, hours of operation and phone number (even if they stay the same), the company website and email addresses, and contact information in case clients have questions.
A few business clients may be nervous about the company’s upcoming move. It can be reassuring to them to offer the contact information, such as email and phone number, of a designated move coordinator who will respond to their concerns and answer any questions.
3. Update the company website
All digital properties should be utilized to announce the company relocation. Create an attractive banner announcing the move and position it on the company’s homepage. Include the move date and a positive reason for moving. Keep the banner on the website for at least six months.
4. Write blogs announcing the move
Well before the move date, post a blog containing details about the upcoming move. In the blog, emphasize how the move will benefit clients instead of writing about what the company is going through. Clients want the security of knowing the business will be there for them after the move.
Rather than post just one blog, write multiple blogs about the upcoming relocation. Use the blogs as an opportunity to drum up excitement about what’s ahead for the business and how the innovations will benefit customers. Blogs can even be utilized to recharge the company brand.
5. Utilize social media
The eye-catching banner announcing the move on the company website should also be posted on the company’s social media sites, which may include Facebook, Twitter, and any other online platforms. As on the website, the banner should remain on the social sites for six months.
Radio and print ads announcing the relocation should only be utilized if the company has a proven track record for reaching customers through these media outlets. If choosing print media ads, keep them running with information about the new business location for at least six months.
7. Keep communications positive
While the days and weeks surrounding the relocation can be stressful, it’s important that all announcements regarding the move be kept positive. An optimistic tone is essential even if the move is unexpected, undesired, or is prompted by less than lackluster circumstances.
Take the opportunity to add to the announcements how customers will benefit. Advantages that can come with a relocation include upgraded facilities or new service offerings. Consider offering special promotions either before the move occurs or after it is complete.
Following the above checklist ensures that everyone involved with the business, from employees to clients and partners, are well aware of the upcoming move and fully prepared. Relocating companies can be assured they will not lose their valued existing customers.
Moving to a New Office?
Before announcing the move, company leaders must hire a reputable mover to handle the relocation from start to finish. One commercial mover that business leaders count on is Chicago Office Movers. We are equipped with skilled movers and protective equipment to ensure a seamless move.
Our licensed and background-checked moving crews are experienced in handling all aspects of a corporate relocation. We will plan the move as well as pack, load, and unpack all company goods safely and efficiently. Boxes and crates are provided to protect fragile items.
Chicago Office Movers’ trucks are climate controlled and feature lift gates and air-ride suspensions to fully safeguard all company property. Our trucks are equipped with tracking equipment, so customers can track the move throughout the process. Rest assured that your items will be handled with care.
Our long list of satisfied clients, like Northwestern University and Alcatel Lucent, speak to our commitment to excellence. Leaders of companies both large and small find our budget-friendly and efficient office relocation services to be exactly what they are looking for.
Whether your upcoming relocation is local, long distance or international, choose Chicago Office Movers. We offer comprehensive moving services, from storage options to insurance and service contracts. Call our Chicago, Illinois, office for a free estimate and take your business to greener pastures.