Branding is most recognized in a company’s marketing and advertising. But creative branding is also important to a business’s physical space. Colors, fonts, and logos create visual appeal in the office interior, spreading the brand message and core mission far and wide.

What is branding?

Whether the business is a small startup or an established corporation with worldwide recognition, branding plays an important role. Customers, competitors, and the community perceive the company through the unique lens of branding. Creative branding shapes their perceptions and sets the company’s trajectory.

A business’s identity is showcased through its name and logo, choice of design and colors, mission, core values, and tone. Other aspects of branding include the uniqueness of the products, the level of quality customer service, and even the pricing strategy the company employs.

The company’s creative branding extends to their office interior. Employees and visitors are given an inside look at where the creative juices start when they enter a business that has made the space their own. Staff also feel like a part of the team when the office is branded.

What are the benefits of office branding?

An office space with the company colors on walls, furniture, and décor improves employee morale. Brand visibility also increases among visitors who associate the visual intrigue with a positive experience. Office wall graphics can easily become backdrops for social media posts and other marketing.

What are creative solutions to branding issues in office interiors?

1. Showcase the Company Logo

A vibrant, updated logo with the company colors is the starting point for branding the office. The logo should be displayed prominently in the office building, ready to be viewed and appreciated by the visitors, partners, and staff who see it immediately upon entering.

2. Create a Branded Wall

Branded walls are achieved with the help of graphics. Easily customizable and installed, office wall graphics can be placed on the walls to create a focal point and simultaneously incorporate visual branding. Use the company colors and logo to create eye-catching designs.

3. Employ Zoning Techniques

Zoning techniques can be used to distinguish one office space from another. For example, install a tranquil ocean print on the lunchroom wall to promote relaxation. The meeting room might feature a frosted wall to promote privacy. Add visual intrigue to the lobby with abstract prints.

4. Reinforce Brand Identity with Décor

Gift office employees branded coffee mugs to help them feel they are a valuable part of the team. Consider distributing branded pens, soft touch notebooks, or custom sticky notes, too. Custom wall art also helps reinforce the brand identity, creating visual and emotional cohesiveness.

5. Revitalize the Space with Nature

A company that prioritizes sustainability might enhance their office branding with green practices. Living walls filled with plants showcase the company’s commitment to the environment, while adding vibrancy to the communal workspace. The company’s eco-friendly values and office interior immediately align.

6. Promote Company Celebrations

Custom infographics are an ideal way to inform employees about various company events, from new product rollouts to team-building trips. Branded images are effective when the business hits benchmarks or closes major deals. LED walls, SEG graphics, and glass clings deliver uplifting messages creatively.

7. Design the Interior with Branding

One of the best ways to enhance branding inside the office is to incorporate the company colors, fonts, and logos in the interior design. A company that sells guitars, for instance, might feature guitar-themed acoustic paneling on the conference room walls paired with fun, bright yellow chairs.

The headquarters of a coffee shop might infuse their office space with playful décor. For instance, the offices might be designed to look like the interior of one of their locations, with cozy chairs, coffee jar décor on the shelves, and the colorful company logo in the center.

8. Prioritize High Traffic Areas

Certain areas in the company benefit from more focused branding. The reception or lobby area, for instance, should receive red-carpet treatment, simply due to their high level of visibility. If meeting rooms are used frequently, ensure branding is front and center in these areas, too.

Proactive branding should be an integral part of every company’s interior office design. By utilizing the abovementioned solutions to creative branding issues, businesses show their employees, customers, partners, and visitors that they prize their team and the work they do.

Every inch of the workplace ideally reflects the company’s brand. The interior office itself, from the lunchrooms to the conference rooms and the lobby, should genuinely showcase the company culture. A thoughtfully branded space helps create a memorable brand experience for everyone.

When your office interior could use an upgrade, renovations may be necessary. Chicago Office Movers is ready to help you achieve your goal. Our office moving crews will carefully move heavy furniture, uninstall equipment, and move office goods to a new building so that your renovation can get underway.

In preparation for your exciting renovation project, our moving professionals pack and label boxes, clear out appliances and equipment, and pack the moving truck. Since we’re connected with organizations that accept or discard old furniture, we can properly eliminate unwanted possessions.

However, if your company intends to relocate to an entirely different space, Chicago Office Movers can transport your goods with our dependable corporate relocation services. We take care of the move from start to finish, including planning, packing, moving, and unpacking at the destination.

Business customers enjoy a wide range of conveniences. We offer short- and long-term storage options, add-on services and insurance and service contracts. Crews are licensed, trained, and background-checked to give you confidence. We’ll move your company locally, long distance, or internationally.

Chicago Office Movers is the preferred commercial mover for Chicagoland businesses. Our affordable rates, excellent customer service, and careful handling of your possessions earns us awards and high ratings. Schedule your upcoming corporate move by calling our Elk Grove Village, Illinois, office today.

Introduction

The Daily Herald Media Group (DH) is a media company that publishes newspapers in print and digital formats and provides marketing solutions.  The group is based in the Chicago suburbs and has been the main source of information for the local residents for over 150 years, offering a diverse portfolio of media and multiple ways to consume it.  The Daily Herald has moved their business four times with Chicago Office Movers over the past 30 years.  These moves were made to help the Daily Herald with growth, downsizing, rightsizing, selling of the printing division, and transitioning to remote work.

Client Background

There are two major factors at play for the most recent move.  The first is the sale of their Schaumburg location and all of their printing machinery at this location to the Chicago Tribune.  The Chicago Tribune will be doing all of the printing for the Daily Herald from now on.  The second factor is that the Daily Herald wanted to downsize their office space as employees transition to working remotely.  They still have a small office space in Schaumburg for meetings and similar purposes.

Specific Requirements

An important requirement for their move was for us to provide “paper” storage in our warehouse which includes their storage racking, past newspaper archives, banker’s boxes of files, and photos.  Our professionals packed, moved, and set up their paper storage so that Daily Herald employees could access this storage.

Challenge

This was a complex move that involved moving personnel and many pieces of equipment.  Dismantling and reassembling the storage in their facility and ours while keeping the archived materials in numerical order to be accessed by Daily Herald employees was our biggest challenge.  Daily Herald staff accessed the storage multiple times during the moving process.

The Daily Herald archive was stored in our warehouse for a year before moving it to their new Schaumburg location.  We also shredded some of their storage per their request, recycled the metal shelving units, and delivered the storage to their new location.

Personalized Services

Over the course of 3 weeks, we decommissioned the Daily Herald’s Arlington Heights location that consisted of two large buildings.  This involved selling excess furniture and modular workstations, recycling furniture, e-recycling, pulling out electrical wires, and maintenance such as cleaning, repairs, debris removal, and spackling.  All employee files were packed on library carts to be moved to the new location.

Implementation

The move was executed in multiple phases after meticulous planning.  Our Director of Commercial Sales wrote the work scope and served as the project manager for the move.  The client approved the plans, and we maintained direct contact with the client throughout the process to keep the move tight and on track.  We kept all parties on time by sticking to a strict schedule.

Special Care for Valuable Items

We used a Rigging machine, which is a specialized piece of moving equipment, to move a historic printing machine that weighs about 4 tons.  This historic printing machine is no longer functional but is an artifact of the industry that is on display at the Daily Herald’s new location.

Results

The client has worked with us for multiple moves and has always been satisfied with our services.  They have referred us to others who are looking for moving services, which has led to us booking additional moves.  They also continue to call us when they need additional services.

Conclusion

Chicago Office Movers can handle complex, multifaceted moves with care and precision, which is why each of our moves with the Daily Herald has been successful.  Our personalized services, meticulous planning, and direct communication facilitated a seamless move for the Daily Herald, underscoring the positive impact we had on their moving experience.

Relocating an office is a complex, daunting task. Without advanced planning, the move can be disastrous. Office relocations come with several risks, but savvy business owners understand how to mitigate them and ensure a smooth transition to the brand-new space.

Major organizational changes come with a high rate of failure—at 70 percent. The pitfalls associated with a company relocation are numerous. But by considering the following risks and strategies on how to avoid them, business owners can better navigate the relocation process.

What are the main office relocation risks and solutions?

An office relocation demands a major investment in time and planning. Company owners must factor in their budget, security, logistics, and communication with employees and customers. Without considering these issues, the move can be wrought with unforeseen delays and costs.

1. Assess Potential Risks

Identify the risks by conducting a risk assessment; it’s vital to address potential risks before they explode into unmanageable problems. Delays are inevitable during a major move, so create a back-up plan. Agree on time frames, budgets, and resources with company leaders.

Security is important for businesses, so take the time to secure physical documents. Create a logistical plan to ensure sensitive paperwork is packed properly and not left behind. This step ensures the records are immediately accessible at the destination and keeps operations running smoothly.

2. Back Up Records

In the frenzy of a corporate relocation, security can easily be mishandled. Depending on the industry, security regulations might be in place, and it is the company’s legal responsibility to adhere to them. Even during the transition, it’s critical that the company demonstrates compliance.

Avoid any missteps in security by backing up electronic records. The company’s electronic devices hold a storehouse of critical data. Since it takes time to fully back up the system, begin the process weeks before the move. Ensure the right infrastructure is in place at the destination to prevent disruptions.

3. Engage Staff

Employees are the lifeblood of a business, keeping it functional and running. During the excitement of a move, it can be easy to overlook the staff. Uninformed employees feel disrespected and disempowered. A corporate move is a life-changing event for them, as it affects their commute and potentially their job.

Avoid disregarding office staff and keep them informed about the progress of the move. Involve them in the process by assigning department leaders to answer staff questions about the relocation. Their input can inform company leader about specific issues, like equipment requirements or logistical challenges.

4. Reduce Clutter

Taking every piece of scratched office furniture, dented file cabinet, or outdated equipment will unnecessarily increase the relocation costs. Full-service movers usually charge by weight. Furthermore, it’s the company’s responsibility to not leave unwanted items behind for the next tenant.

Rather than move old desks and chairs that have no place in the new office space, businesses should declutter before the relocation. Sell reusable furniture items or donate them. Recycling companies are available to haul recyclable goods from the premises; it’s cost-effective and better for the environment.

5. Notify Customers

Failing to inform customers, business partners, and stakeholders about the company’s new contact information (ie, address, phone) can lead to confusion and unnecessary disruptions. Equally disruptive is to not inform them in advance and fail to give them adequate time to make adjustments.

Rather than risk interruptions, relocating companies should inform customers and stakeholders well in advance and via various methods. Use the company website, emails, social media, and posters to make announcements of the move. Check that the new contact information is correct before sending it out.

6. Create a Floorplan

Neglecting to visualize the new space can be disastrous once the office movers bring all the goods from the previous location. The furniture and equipment needs may be different in the new space. Staff may also have special requirements in the new office.

Creating a detailed floorplan in advance of the relocation can help company leaders avoid the pitfalls of limited space or excessive furniture. Measure the new office before making decisions. Assess staff accessibility as well as health and safety regulations. Account for growth and changes, too.

7. Schedule Movers in Advance

Office movers should be scheduled in advance to mitigate any risks. Movers who specialize in relocating companies are required for an office move—even if the business is a start-up, professional help is necessary for a safe and successful relocation.

Moving a business is a time-consuming endeavor, one that can take several months to properly plan and execute. Company leaders are advised to give commercial moving specialists the task of planning the details of the relocation so that they can focus on running their business.

Research various commercial movers and obtain multiple quotes. Check online reviews for the quality of service and seek recommendations from colleagues. A local five-star corporate mover that businesses should consider is Chicago Office Movers. We offer high-quality yet budget-friendly moving services.

Chicago Office Movers has been the preferred commercial mover for countless area businesses. We’ve helped well-known universities and major corporations transition to their new space. Whether you are moving a small or large business, we are dedicated to ensuring an exceptional move experience.

Our licensed and background-checked movers are highly trained to handle all office goods securely and carefully. Crews are available to pack all office belongings and unpack at the destination. By utilizing our professional packing services, your company experiences less downtime.

Given our years of experience, we can also help you plan the details for a successful office relocation. If you need short- or long-term storage, Chicago Office Movers can offer you both. Our moving trucks are climate-controlled and feature air-ride suspensions to further protect your fragile goods.

Chicago Office Movers has earned a reputation for excellence in local, long-distance, and international corporate relocations. Whether you plan to move complex IT systems, fragile artwork, or bulky furniture, our moving crews will ensure a seamless transition. Call our Elk Grove Village, Illinois, office for a quote.

Residential and commercial moves share one basic principle: moving items from the origin to the destination. Aside from this fact, the two types of moves are vastly different. Here are the distinguishing factors that differentiate a residential move from a commercial one.

Firstly, it’s important to be aware that moving companies specialize in either residential moves or commercial moves. A homeowner relocating to a new city will hire a residential mover. A commercial move is reserved for small or large companies moving to a new commercial property.

What are differentiating aspects of residential moves?

Moving to a new apartment or family home requires the services of a residential mover. The move is scheduled once the move-in date is finalized by the homeowner. Packing can either be done by the homeowner or be delegated to a full-service residential moving company.

Furniture can likewise be disassembled by the homeowner or handled by the full-service residential mover. The moving crews load all belongings into the truck, transport them to the destination and unload. If desired, the movers can unpack and dispose of all packing materials.

Residential moves can be scheduled months in advance or on short notice. Long-distance moves, for example, are best scheduled three months ahead of the expected move date. Moves can also be scheduled a few days in advance, but at least two weeks are recommended.

A residential moving quote is based on the size of the project. A large move that fills up the moving truck and requires the skills of several movers comes at a higher cost than a smaller move utilizing only a couple of movers.

Similarly, the expected number of hours to complete the move is factored into the moving quote. If the homeowner requires packing and unpacking services, an extra charge will be added. Regardless, professional residential movers prioritize handling even delicate items with care.

Heavy lifting by residential movers is often limited to household appliances, such as washers and dryers, microwave ovens, pianos, and large artwork. Residential movers are prepared with the equipment, like dollies, and the skill to conveniently transport items like these.

What are differentiating aspects of commercial moves?

A commercial move is similar in process to a residential move but far more involved. Businesses that may hire a commercial mover include retail stores moving to a new storefront, a small office relocating to a larger facility, or an entire factory or warehouse moving across town.

Companies aim to move during evenings or weekends to minimize the disruptions to business operations. In order to accommodate business customers, commercial moving companies are often available around the clock. Residential moving companies, on the other hand, work limited hours.

When a factory or warehouse is scheduled for an upcoming relocation, special moving equipment and machinery will be necessary. Heavy, bulky items will require the commercial mover to utilize forklifts, toe jacks, and hand trucks. Professional commercial movers are skilled in operating this equipment.

Major heavy lifting is expected during a commercial move. Companies may relocate photocopiers, vending machines and heavy wooden desks. Science labs may have a significant amount of lab equipment to relocate. Universities may move large libraries, and warehouses move vast inventory.

Commercial movers are trained and experienced in packing, loading, transporting, and unloading heavy equipment and bulky office furniture. The crews’ specialized skills give them the ability to transport the goods safely and efficiently from the old property to the new one.

A company must protect its sensitive documents during the relocation. Examples of important business documents include employee records and financial statements. Reputable commercial moving companies perform background checks on their movers, ensuring they are security-conscious. Always hire a mover that conducts a thorough vetting process.

Unlike a residential move, a commercial move involves coordinating employees. Professional move counselors from a commercial moving company are available to help employees prepare for the move. They also work with businesses to finalize the layout for the new commercial space.

Commercial moves require advanced planning. A company is highly unlikely to find a commercial mover that is available on short notice. Rather, corporate moves are scheduled several months in advance. Companies must account for not only the move but their employees’ needs, as well.

Businesses that work with a commercial mover have access to numerous services that are unavailable from residential movers. Large commercial moving crews mean that companies are ensured a timely response to unanticipated requirements. Recycling and storage management services are also offered.

Residential moves and commercial moves are dramatically different, and moving companies are structured to cater to either residences or businesses. A business that is planning an upcoming relocation should seek a highly rated commercial mover, such as Chicago Office Movers.

We are a full-service commercial mover that is prepared to help your company successfully relocate. Our moving crews are skilled in packing a range of office goods, transporting them safely in our climate-controlled trucks and unpacking the items to help you resume business as quickly as possible.

The moving crews at Chicago Office Movers are background checked, licensed, and trained to ensure that your sensitive company documents and materials are handled securely and confidentially. Our crews are experienced in handling equipment and machinery of any size during the relocation.

Our office moving services are comprehensive. We offer long- and short-term storage options, paperwork storage and add-on services that can be customized to meet the relocation needs of your business. Move counselors are available to help you efficiently plan your corporate relocation.

Chicago Office Movers has successfully moved countless prestigious local companies and universities, such as Alcatel Lucent and Northwestern University. We’ll provide your business with the equivalent level of excellent customer service and top-notch handling of IT systems, antiques and electronics.

When you are planning an upcoming corporate relocation, choose Chicago Office Movers. We’re trusted by numerous area businesses and stand behind the quality of our services. We’re available to handle your local, long-distance or international move.

Call our Chicago, Illinois, at 312-244-2246 (CHI-CAGO) office or fill a contact form for a free estimate today.

A lease for a commercial property sets the foundation for the business. The space can be used as an attractive storefront or as a permanent, physical place in which to conduct company operations. It’s important to negotiate the lease for the property so that the agreement is advantageous.

The entrepreneurial journey starts with signing the lease for a commercial space. A lease for a business property is complex, contains numerous variables and is long-term. While the agreement is a liability, it can also be an asset when negotiated favorably.

A lease details several major components, including the lease type or term as well as the amount of rent and security deposit. The document outlines permitted and exclusive use. Terms for maintenance, renovations and exterior appearance are included, as is subleasing.

Tip 1: Know the Different Lease Types

Business owners can expect to review and negotiate any one of five different types of commercial leases. Signing a net lease means the tenant pays for rent plus property taxes; the landlord covers the costs for maintenance, repairs, and additional incidental expenses.

In a double net lease, the business tenant pays the base rent and a portion of the property taxes, utilities, insurance premiums, and janitorial services. A triple net lease stipulates that the tenant pays for all costs associated with operating the building—making it most favorable to the landlord.

A percentage lease is one where the tenant pays the base rent plus a percentage of monthly sales, making this type of agreement common for multi-tenant retail locations. The fifth type is the gross rent lease, where the tenant and landlord split the costs equally to maintain the property.

Tip 2: Research Comparable Rents

Knowing the different commercial lease options gives the business owner an advantage during negotiations. Since knowledge is power, also gather information about the local commercial real estate market. Learn about costs of comparable properties in order to negotiate a fair price.

Tip 3: Determine the Length of the Lease

Long-term leases appeal to landlords, since they do not want to negotiate every year. Being willing to sign a long-term lease can result in lower costs. Business owners should consider going long-term to gain the upper hand at the negotiation table.

Businesses that benefit from long-term leases are those that rely on security and are location-dependent, such as restaurants. Short-term leases of one to two years are ideal for small businesses; a renewal option gives the tenant the chance to see if the location is a good fit and stay.

Tip 4: Uncover Hidden Costs

Negotiations are favorable when the details of all costs are made upfront. As mentioned, a gross lease includes all costs, while a net lease includes costs in addition to base rent. In most commercial leases, tenants are responsible for maintenance and upkeep costs of common areas.

A business tenant can estimate the costs of specific maintenance systems by learning about the conditions of those systems. Negotiate caps on the costs or higher rent in exchange for the landlord taking on all costs. Determine whether utility meters are separate or apportioned among tenants.

Tip 5: Request Favorable Clauses

Certain modifications benefit the tenant, such as a clause allowing that the property may be subleased should the company relocate or close. Ask the landlord to include a clause that restricts him from leasing out nearby spaces to similar businesses.

Negotiate a co-tenancy clause, which stipulates that the tenant may break the lease if a large, existing tenant that drives business to the company leaves. Be aware that prospective tenants may ask the landlord to be responsible for structural improvements before moving in.

Tip 6: Examine Termination Conditions

Reviewing the termination clause gives prospective business tenants an understanding of the circumstances under which they may terminate the lease. Negotiate an early termination right that allows a business owner to end the lease before the lease term officially ends.

A termination clause will be beneficial if the landlord sells the building, or the business grows at an exceedingly rapid rate and the business owner must move to a larger space. Without negotiating this clause, tenants who are forced to end the lease will be subject to contractual charges.

Tip 7: Utilize a Lawyer or Tenant Rep

Commercial leases are complex, making it wise to involve an experienced real estate lawyer or tenant rep. Legal professionals understand commercial leases and help business owners negotiate favorable lease terms and save costs in the long run. Tenant reps negotiate on the business owner’s behalf.

Negotiating a lease should be done right the first time, considering the agreement will affect the company in several important ways, including profit potential. Favorable negotiations impact rent, employee parking spaces, and other perks that can help the business run smoothly.

Once you’ve settled on a prime business location and have signed the lease, you’ll need a commercial mover to help you transition to the new space. Businesses large and small count on Chicago Office Movers to provide dependable, efficient corporate relocation services.

Our experienced office movers are ready to pack, load, and unpack your company equipment, whether that includes fragile IT servers, sensitive electronics, valuable artwork, or bulky office furniture. Background-checked crews load all goods carefully and securely into our climate-controlled trucks.

Chicago Office Movers offers comprehensive corporate moving services to ensure your complete satisfaction. Included in the relocation are convenient short- and long-term storage, paperwork storage, insurance and service contracts, and specialized moving experts to help you plan the corporate relocation.

Given our years of commitment to helping businesses relocate, we have garnered multiple five-star ratings and awards. Recognizable companies that utilize our services include University of Chicago and Alcatel Lucent. We’ll deliver the same unmatched customer service to your business.

Choose Chicago Office Movers for your upcoming local, long-distance, or international move. With affordable moving services and a dedication to excellence, we’re instrumental in ensuring your company relocates to greener pastures as smoothly as possible.

Call our Chicago, Illinois, office at 312-244-2246 (CHI-CAGO) today.