
How to Introduce the Community to Your New Office Location
How to Introduce the Community to Your New Office Location
Written by Chicago Office Movers on . Posted in Moving Tips, Office Moving
Setting up shop in a new office location is an exciting endeavor. At the same time, it can be daunting to introduce the company to the surrounding community. Here are 10 proven strategies to make an unforgettable introduction and earn the business of the greater community.
1. Understand the Demographics
The people who live in the community can become loyal customers. By understanding who these individuals are, any marketing efforts can be tailored to their needs. Important information to collect includes the population’s income, ages, education, and occupations.
Most of the demographic data can be gleaned from online sources, such as the US Census Bureau, the local Chamber of Commerce, and similar sites. Plus, companies also benefit from identifying organizations in the community, cultural features, and local events.
2. Develop a Marketing Strategy
Tailor the marketing strategy to suit the characteristics of the population’s demographics. For instance, if seniors primarily live in the community, the marketing campaign might focus on direct mail, such as printed postcards, promotional brochures, or newsletters, to highlight the business’s goods or services.
Conversely, if young adults outnumber seniors in the community, online marketing may work well. Advertise on the company website or social media. Also take advantage of local broadcast media and issue a press release to showcase available goods and services.
3. Update the Website
Upon settling in, the company website should be updated to prominently reflect the new office location and relevant contact information, like email and phone. Add a street map and driving directions to make it convenient for nearby customers to find the business’s physical office.
Include the company in online business directories. Companies might also work with other local businesses to trade website links and feature them on each other’s sites. The web address should also be visible on any customer receipts, correspondence, and similar business documents.
4. Hold a Grand Opening Ceremony
Offices that hold a grand opening ceremony at their new location make a splash. Along with serving food and drinks, offer coupons or discounts to entice the community members to explore available goods and services. Invite local organizations and key community members to the ceremony.
5. Become Familiar with Local Officials
An effective way to become acquainted with local government officials is to invite them to the grand opening ceremony. Local congressmen and congresswomen, city clerks, city council representatives, and the mayor have insights into their community and how the office can best serve these needs.
Maintaining relationships with local government officials is an asset when the office expands. The officials are in the position to provide resources and support the office’s growth. Furthermore, officials can connect the office to similar offices, which could lead to valuable community partnerships.
6. Connect with Other Offices
Developing community partnerships is just one advantage of reaching out to other offices in the area. But when offices form allies, they support each other’s growth. Socialize with the other offices to build camaraderie: go bowling, take a tour, or hold a wine-and-cheese dining event.
Along these same lines, growing offices must network in their new location. As a place for new employment and vitality, offices new to the community spur economic development. Establish a network that is beneficial to everyone involved. Ideally, this is done before the relocation.
7. Tap Into Economic Resources
The new community may offer resources that aid in economic development, which can be advantageous to growing offices. Reach out to the community to learn about possible state grants and manufacturers, for instance. These resources help offices establish themselves and gain new business relationships.
8. Volunteer
Employees at the office may elect to volunteer their time and skills. By investing in their new community, office staff meet passionate, likeminded people, which is a networking benefit. Plus, offices that contribute their time and energy show their commitment to their new community.
9. Attend Professional Events
Attending local events is another way to introduce the office to the community. For instance, tech offices might register for tech conferences where staff have opportunities to network with likeminded professionals. Visit online event directories to learn about upcoming events.
10. Offer a Class
Depending on the nature of the business, an office might hold a class related to their services or line of products. Offering learning opportunities is a great way to showcase skills and a commitment to the community. When done effectively, this strategy draws in new customers.
Succeeding in the new office location requires planning and a long-term investment in the community. Each office that relocates brings along with it potential for economic growth and unbridled enthusiasm. By getting to know the community, the office is rewarded almost instantly.
When your business has plans to move to a vibrant, new location, enlist the help of Chicago Office Movers, a reputable commercial moving service. With our comprehensive office moving services, we’ve helped countless businesses, large and small, relocate to greener pastures.
All your moving needs are fulfilled with our expert planning, packing, transporting, and unpacking services—designed to manage the relocation from start to finish. Additional conveniences we offer include short- and long-term storage facilities, paperwork storage, and tailored add-on services.
Our licensed and background-checked commercial movers are trained and equipped to move a wide range of office items, whether bulky, oversized, or heavy. In fact, we’ve successfully transported valuable antiques, fragile artwork, sensitive IT systems, delicate electronics, and large office furniture.
Climate-controlled spaces and air-ride suspensions are available on our trucks to further protect your office goods. Corporate customers receive tracking information to track the progress of their items, whether they are being transported on our trucks or stored in our secure storage facilities.
Request a free estimate for your upcoming local, long-distance, or international move and join the ranks of several prestigious companies that rely on Chicago Office Movers. We deliver exceptional customer service and are committed to serving area businesses with excellence. Call our Elk Grove Village, Illinois, office today.
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